No one could of said it better Mr. Penny himself of J.C.Penney in 1913
To service the public nearly as we can to its complete satisfaction.
- To expect for the service we render a fair remuneration and not all the profit the traffic will bear.
- To do all in our power to pack the customer’s dollar full of value, quality and satisfaction.
- To continue to train ourselves and our associates, so that the service we give will be more and more intelligently performed.
- To improve constantly the human factor in our business.
- To reward men and women in our organization through participation in what the business produces.
- To test our every policy, method and act in this wise: Dose it square with what is right and just?”